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[Inter]Actions Speak Louder Than Ads
Brian Solis, PR 2.0 and Social Media superstar just posted an article on Mashable “Why Brands are Becoming Media“. Brian discusses how brands must stay consistent once a social object is chosen – and...
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The Emotional Impact of Color
via Designing a new logo for a brand, especially travel/destination, requires careful consideration of the competitive set, content and how people perceive visual information. After shape, color is...
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Developing Brand Imagery
The process of creating a strong brand* involves a lot of behind-the-scenes efforts that go unnoticed by clients, customers, and other key stakeholders. When an organization decides to get serious...
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Sexed-Up Selling
*Note depending on where you are, some of these visuals may be NSFW. Cosmetics, booze, fragrance, cars and apparel; we expect sexed-up selling from brands in those industries, right? Take a look at...
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Shape, Color, Content – The Language of Logos
Before you approve that new logo you’re considering, stop for a moment to consider how people perceive visual information. The content of your logo is third in the sequence of recognition, behind shape...
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Famous Logos & The Secret to Successful Branding
Our daily lives are dominated by visual elements. We are bombarded with ads on TV, ads on our computers, ads on the sides of buses. Some we remember, and some we forget almost instantly. But for a...
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Sustainable Branding: 8 Eco-Friendly Packaging Designs!
I’m a huge fan of being eco-friendly and sustainable. Slowly but surely, almost all the products in our house have been going the way of all-natural and organic. From our milk to our cleaning supplies,...
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Typography Corner #1: 8 Fun Fonts for Fun Brands
I’ll admit it. I’m an addict. I will spend hours and hours searching the web for the right font for a project. I have hundreds (probably thousands) of fonts on my computer. I absolutely love designing...
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Why Your Brand May Need Some Rebranding
This is a topic that has come up in my life several times in the past year. From working with companies who are in need of a rebranding to rebranding my own small business, the art of revolutionizing...
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Four Great Resources to Build Brand Strategies
Building a strategy for your brand can be a long and time-consuming process. And sometimes it’s hard to know where to go for help. Well, welcome to Fuel Your Branding where we have everything you...
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Typography Corner #2: Curls for the Elegant Logo
Looking to bring a little elegance to your brand? Feel your logo is in need of some swirls, curls, and other pretty things? I have to admit, I’m a fan of the fancy, so for today’s Typography Corner,...
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Twitter Business: Identifying Your Branding Strategy
Building a branding strategy for Twitter involves more than just sticking a photo of yourself and your dog up and calling it a day (though it’s seriously tempting). I tend to be one of those silly...
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Fuel Your Flickr Friday Brand Showcase #5
TGIF! Welcome to another installment of “Fuel Your Flickr Friday!” Did you know that we have a stellar Flickr Stream of awesome brand and marketing design? We’ve got pamphlets, brochures, logos,...
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Fuel Your Flickr Friday Brand Showcase #6
YAY FRIDAY! Welcome to another installment of “Fuel Your Flickr Friday!” Did you know that we have a stellar Flickr Stream of awesome brand and marketing design? We’ve got pamphlets, brochures, logos,...
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Typography Corner #3: For the Handwritten Vibe
I’m a sucker for awesome handwritten fonts. I think it gives a little extra personalization to a brand when they utilize handwritten fonts in their designs. A quick glance at the fonts on my computer...
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DesignCrowd are having a MASSIVE DESIGN SALE – June Only
We know that many businesses will be looking to start this financial year with a kick! Start fresh and jump onboard with DesignCrowd. Perhaps you’re thinking of rebranding or making some visual...
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